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Social media – dynamic, unpredictable, and encroaching on every nook and cranny of our daily lives. The mere mention of social media brings up a variety of reactions, depending on the audience:  the classic eye roll, the frustrated ...

This week, The Partnership for Public Service and Booz Allen Hamilton released a study, “#ConnectedGov: Engaging Stakeholders in the Digital Age,” examining how agencies can best use social media to deliver vital services, fulfill their mission and broaden how they engage with the American public.   The report makes the case for increased focus on social media.

Big Data is everywhere. But what is Big Data, exactly? How does it affect you as an individual? How will it impact marketing?  

Last month, Bill Lee declared marketing dead in the Harvard Business Journal.  He pointed to the fact that buyers are checking out product and service information on their own, and that companies are having a hard time linking marketing inves ...

B2B marketers are allocating a greater share of their marketing dollars to events than ever before.  How are they making the most of these investments?  And, how are they measuring the impact?